Event Venues

Robust startup ecosystem to drive MICE in India

Neil Paterson, General Manager, Novotel Hyderabad Convention Centre and HICC, discusses HICC’s integral role for channeling MICE to the India in general and Hyderabad in specific.

How successful has HICC been in channeling MICE to the city of Hyderabad? 

Over its decade of operations, Hyderabad International Convention Centre has played a significant role in positioning Hyderabad on the MICE world map. Hyderabad now features among the top 4 MICE cities in India by number of events hosted, and the fact that a majority of these have been hosted in HICC over the years underlines its contribution to strengthening Hyderabad’s image as a MICE friendly city. The combination of state-of-the-art infrastructure, provision of over 100000 sq. ft. of conferencing space, and world class services provided by a trusted brand like AccorHotels has helped HICC become India’s most trusted MICE venue.

2017 is shaping up to be another successful year for Hyderabad International Convention Centre. It has hosted several large conferences bringing more than 3 lakh international and national visitors to the city over the year so far. The contributing segments included IT, medical tourism, HR, agriculture, financial services, entertainment, aero sciences and others. Apart from these, various international associations and conference boards have been contributing to this year’s progression.

Emerging MICE trends in the country

Globally, the influence of healthy food consumption and sustainable conferencing is catching on. We are witnessing an increasing demand for balanced menu spreads and locally sourced produce to help reduce the carbon footprint and also help delegates keep their health in check over the duration of the meal. This also falls in line with Planet 21 – AccorHotels’ sustainable development program.

When the delegates are visiting India for any conference they look forward to explore the destination as well. As a venue, along with the organizers we curate the itinerary for the delegates which allows them to experience the city and local flavors. This in return also contribute to the local tourism and economy.

Another trend that we are observing is that the robust startup ecosystem is beginning to drive MICE in India. The venue has supported many conferences and expos encouraging the startup culture and most of such events are quite energetic. Taking this forward, HICC shall also be hosting the much-talked about 2017 Global Entrepreneurship Summit later this year – the first time that the summit is being conducted in Asia Pacific, being jointly conducted by the Governments of United States of America and India.

What do you have in offer for the contemporary business traveler?

Contemporary business travelers can look forward to a unique conferencing experience at HICC along with a range of rejuvenating options at the adjoining hotel Novotel Hyderabad Convention Centre, which comes with multiple dining destinations, a fully-equipped gym, spa and a magnificent outdoor pool alongside lush greenery that provides the perfect setting for those seeking a balanced lifestyle with their stay.


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