One-On-One

TCEB capitalizes on knowledge interface for Indian market

Education is key for our service providers in order to cater better to the Indian meetings and incentive groups, says Nooch Homrossukhon, Director- Meetings Industry, Thailand Convention & Exhibition Bureau (TCEB).

Against the backdrop of the Thailand Incentive & Meeting Exchange (TIME) 2017 held from 29 June to 3 July in Bangkok and Chiang Mai for Indian delegates, Nooch Homrossukhon highlighted the present business trends from the Indian MICE market to Thailand.

Citing education as the rationale behind TIME, Nooch said, “The concept of TIME was initiated last year with China, our top source market. We saw the importance of educating service providers and industry partners here to get to know that particular source market better; they can learn more about the decision making factors, rules and regulations that we have to comply with if we are to offer certain products to that market. We wanted to ensure that our service providers are well-equipped with all the necessary information before they tapped into that market.”

Stressing on business exchange as one of the highlights of TIME, she stated that the idea sought to provide an opportunity for the buyers to meet sellers and exchange information on requirements and new trends and issues. “It is a very short and casual meet. We encourage the sellers to follow up with emails and sales calls. The other aspect of TIME is the experience exchange. This year, we are bringing TIME 2017 to Chiang Mai to experience its MICE offerings. Chiang Mai, as compared to other Thai cities, is lesser known. In Chiang Mai, we have invited the local service providers to be part of the table top sessions.”

“India is only second after China for us. The Chinese usually come here for mega events while we receive small scale incentive movements from India. In MICE business, meetings and incentives usually take 80% of all Indian MICE visitors to our country and I believe the trend will continue even next year. From 2015-2016, we have seen 15% growth in MICE visitors globally. Being a mushroom market, India registered a one-digit growth during the period.”

“The competition is fierce globally and in Asia. We are not competing in terms of giving financial subsidies but we try to offer quality products and services of great value, more than what you pay. Education is the key. We want to impart more knowledge to our Indian clients on how to do MICE more differently. We train our existing Tier 1 customers in India on new products and those in Tier 2 market to develop the next level of customers because they don’t know the MICE segment. We also impart knowledge through seminars in Tier 2 markets and roadshows in metros like Mumbai, Chennai, Delhi and Bangalore.”

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